As a Senior Multimedia Designer, I’ve merged creativity and technical prowess in graphic design, motion graphics, and digital marketing. My journey spans diverse projects from crafting videos to designing layouts and curating social campaigns. Collaborating with management, I’ve orchestrated holistic marketing strategies, spanning ATL, BTL, and digital realms, while upholding brand integrity. Guided by innovation, I’ve transformed insights into impactful campaigns, delivering exceptional designs that resonate and exceed expectations. My dedication to creativity and strategy has culminated in a portfolio that leaves a lasting mark.

• Diverse Digital Assets: Crafting an array of digital assets encompassing promotional videos, technical presentations, exhibition designs, 3D layouts, interior concepts, PowerPoint displays, brochures, catalogs, digital banners, and social media campaigns. Employing adept use of diverse software and formats for optimal outcomes.
• Strategic Branding Leadership: Led end-to-end execution of marketing and branding initiatives, collaborating with management to devise potent concepts for ATL, BTL, and digital strategies. Vigilantly upheld the corporate brand identity.
• Insight-Driven Social Campaigns: Conducted thorough market analyses, translating data insights into impactful social campaigns. Managed content across key platforms and expanded the company’s digital presence on YouTube, Instagram, and LinkedIn.
• Innovative Visual Communication: Visualized and executed communication materials, coordinating effectively with internal teams to meet diverse requirements. Expertly interpreted creative briefs, delivering solutions that exceed expectations while aligning with current trends.
• Strategic Ideation and Brand Stewardship: Contributed distinctive concepts in ideation sessions, leaving a unique mark on the market. As a brand custodian, ensured strict adherence to guidelines, maintaining brand integrity throughout all creative projects.

Proficient in visual conceptualization, I employ mood boards as a foundation for creative projects, effectively conveying ideas. My approach involves comprehensive research, analyzing products within brand guidelines to inform the creative process. I specialize in 3D mastery, expertly crafting intricate models with advanced texturing, lighting, and rendering techniques. Collaborating closely with Artistic Directors and the Creative team, I align projects with objectives, producing both 2D concepts and captivating 3D renders. Additionally, I excel in project management, addressing technical challenges and seamlessly integrating animations into 3D environments, resulting in captivating final products synchronized with audio elements.

• Visual Conceptualization: Employ mood boards to effectively communicate visual ideas and concepts, setting the foundation for creative projects
• Comprehensive Research: Thoroughly analyze products while adhering to brand guidelines, ensuring a deep understanding that informs the creative process.
• 3D Mastery: Create intricate 3D models, expertly handling texturing, lighting, and rendering to produce visually striking and high-quality visuals.
  
• Collaborative Excellence: Engage closely with Artistic Directors and the Creative team to align with project objectives, producing both 2D concepts and 3D renders.
  
• Project Management and Animation: Act as a Project Manager, deftly resolving technical and design challenges. Craft animations to bring 3D environments to life, ensuring synchronization with audio elements for a captivating final product.

As a Design Teacher at the University of Gujrat, my dual expertise in teaching and design has guided students across Graphic Design, Product Design, Multimedia Design, and Architecture, fostering a culture of design excellence. I’ve enhanced the learning journey through comprehensive tutorials and Graphics Software course outlines, while also strategically enhancing teaching methods through graphic production. Within the Digital Education team, I’ve played a pivotal role in establishing a cohesive visual identity for digital assets. My animated graphics have effectively conveyed intricate concepts, enriching the learning process. I’ve contributed to interactive teaching environments by successfully designing and implementing 3D elements and virtual sets using industry-standard software tools. Collaboratively, I’ve engaged with design and production peers, alongside collaborations with Managing Directors and Learning Experience Designers. Additionally, I’ve made notable contributions to creating exceptional educational templates, further enhancing student learning experiences.

• Guidance and Skill Cultivation: Mentored and instructed students in Graphic Design, Product Design, Multimedia Design, and Architecture, fostering adherence to design excellence standards.
  
• Curriculum Enrichment: Crafted comprehensive design tutorials and Graphics Software course outlines, enhancing the educational experience for students.
  
• Strategic Visual Augmentation: Produced graphics that strategically amplified teaching and learning processes, seamlessly integrating design to elevate comprehension and engagement.
  
• Unified Digital Identity: Collaborated closely within the Digital Education team, contributing to the creation of a consistent visual identity spanning all digital assets.
  
• Compelling Animation Creation: Developed unique animated graphics to vividly elucidate concepts across a diverse range of digital platforms, reinforcing understanding and engagement.

In my role as a Graphic Designer at Vision Bird Technologies, I’ve contributed to the creation of company 3D visuals for projects, adhering to timelines with meticulous attention to detail. I’ve not only applied technical skills but also shared knowledge with team members to achieve our company’s 3D Visualization goals. My responsibilities extended to managing the 3D library needs, ensuring alignment with standard operating procedures. I’ve actively pursued continuous growth through industry-specific training, maintaining up-to-date skills in the ever-evolving 3D field. In instances of increased workload, I’ve coordinated external 3D resources effectively. My approach involves addressing design challenges while collaborating with the Manager for complex matters. My design journey encompasses conceptualizing visuals aligned with requirements, refining designs based on feedback, and ensuring the final output is visually compelling and consistent with the brand’s identity.

• Technical Proficiency: Applied advanced technical skills in creating 3D visuals for projects, consistently meeting project deadlines and quality standards
• Knowledge Sharing: Shared expertise with team members, contributing to the fulfillment of company 3D Visualization goals.
• Resource Management: Meticulously maintained the 3D library for the office, adhering to standard operating procedures and ensuring accessibility and organization.
• Continuous Learning: Actively engaged in industry-related training to stay abreast of the latest developments in the dynamic 3D field.
• Efficient Collaboration: Effectively coordinated external 3D resources during peak workloads, ensuring seamless project execution.
• Design Excellence: Demonstrated proficiency in handling design challenges and effectively communicating and resolving issues, when required.